A new logo for Tsukuru Lab, a woodworking company based in Ehime Prefecture. Using the Hiragana for 'Tsu', 'Ku', and 'Ru' as a starting point, we have created a dynamic graphic that indicates motion and innovation in pushing ideas forward. The logo could appear to be a ball rolling, or even a log of wood in profile. In these ways, the shapes reflect the constant evolution of ideas at Tsukuru Lab.