VI Design of Panasonic Design Kyoto (Panasonic Corporation’s new design headquarters)
The Logo -
As the function of this hub location was not only to design Panasonic products, but also to create life and lifestyle design for the future, we created a logo consisting of simple lines, but when viewed from a specific location at a specific time, letters “p” and “d” emerge.
We chose "the line" as the key motif for the design, as it is the minimum element of 2-dimensional design. The letters “p” and “d” appear just as each of the lines transform into planes.
SDA Award 2018 Silver Prize
HKDA GDA2018 nominate
Japan Typography Award 2019
Similar to the logo, pictograms were expressed using modulations in line thickness. Pictograms appear depending on the viewer’s angle.